OPEN WHEN: ENDING A RELATIONSHIP

Open When: Ending a relationship is the first bottle in my latest project where I create a series of 5 special beer with a special concept behind each of them. all 5 Open When beers will have a different reason to Open it with a concept behind it.

The sticker on top of the bottle and the logo in the middle are a minimalization of 2 arms holding each, they stand for loyalty and a relationship between 2 people.

The text on the bottle says: The sticker on top symbolizes a relationship as it’s a minimalization of 2 arms holding each other. opening the bottle symbolizes the breakup as you break the 2 arms apart, accepting it’s over and leaving it in the past. this is pretty much the entire design on the bottle as I wanted the concept of it to be appealing and to stand out instead of it’s design.